Bridgestone Golf has developed the Precept Ladies Balls for moderate swing speeds. The new Lady Precept is designed to produce higher launch and lower spin off the driver for optimum distance and carry while providing soft feel from tee to green. The number 1 selling ladies ball in golf, is now the softest Bridgestone golf ball made with a softer gradational compression core for longer distance and better feel. A 330 seamless cover technology optimizes aerodynamics for moderate swing speeds for the best performance on the golf course.