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It all started with a series of observations: eCommerce merchandising and marketing innovation is what generates the revenue, yet most operations are spending 80% of their budgets simply maintaining current infrastructure. The pace of ecommerce accelerates daily, yet most operations are scrambling to stand still. Merchandisers and marketers are supremely frustrated, spending more time chasing outsourced providers and internal IT organizations, than actually merchandising and marketing their own businesses. There had to be a better way.