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Their Most Forgiving Driver Ever. The Big Bertha Fusion Driver is a material change in forgiveness and distance, led by our revolutionary titanium Exo-Cage and ultralight triaxial carbon crown, with a new and innovative shape, and industry-leading aerodynamics.

The New Titleist 917 drivers & fairways have been designed to deliver the most complete performance in the game today. They provide increased speed for more distance, even on off-centre hits, along with the capability for precise customisation so every player can get the most out of every drive.

The new JPX900 series is made of 3 models - the JPX900 Tour, JPX900 Forged and the JPX900 Hot Metal. All of which use a different metal, best matched to the performance intention of each iron. Chris Voshall from Mizuno R&D gives an insight to why.

Produced from a stronger Boron infused steel billet – the JPX900 Forged boasts a milled pocket and new multi thickness face for increased ball speeds over a wider area.

The purest, most solid feeling JPX iron in the line. Grain Flow Forged using 1025E Pure Select mild carbon steel, the JPX900 Tour combines authentic Mizuno feedback with advanced stability - from weight pushed to the Power Frame’s extreme points.

The inspiring new iBlade iron is distinguished by the softest, purest feel we’ve ever achieved in an iron, with the workability and control to shape shots on command.

Combine beautiful shaping, playability, and breakthrough performance with the all new Steelhead XR. They deliver the finest combination ever of speed, forgiveness, distance and control in a Callaway iron.

Golf is a game of small margins. Incremental changes, quarter of a second faster, half a meter further or just trying to get that extra bit of performance. To be custom fit, for Justin Rose, makes everything else he is doing worthwhile because he knows the equipment is going to follow suit.

Inspired by a legacy of winning. Engineered to exacting standards. Precision-milled to perfection. PING present the Vault Series.

For World No. 1, Jason Day, the most important decision has already been made.

Take control of your short game with an industry leading selection of custom options. Vokey SM6 Wedges offer five tour proven grinds to provide every player the ultimate in shot versatility.

Known as a metalwood company, TaylorMade has pushed the boundaries in the irons category for the last 36 years. Inventing Inverted-Cone Technology, Speed Pockets, Face Slots, and more. For the week of April 25th through May 1st celebrate the tradition of TaylorMade irons.

Justin Rose talks about his game and what he likes in an Iron. If he knows exactly what it is going to do on the good swing, that is the most important thing. If he can have that, with a little help on the back end if he makes a poor swing, that is the perfect world.

The M2 Fairway presents The Unfairway Challenge. Can PGA Pros hit the M2 3 Wood over 300 yards? Break your distance barrier instore and online at American Golf.

KING F6 is Cobra's most forgiving adjustable driver with CG tuning. The dual position 'front-to-back' CG weight system allows you to maximize distance through dialing in your ideal launch and spin conditions.

If you’re a golfer wanting superb distance and excellent playability from a fairway wood, then look no further than the TaylorMade M2 Fairway Wood. World class performance from the tee and off the fairway.

It was no small feat to dominate the Tour from Day 1. To design the most innovative crown in the game. To make the M1 the #1 Driver in the World. But M1 is only half the story. Introducing M2, built from M1, the M2 delivers distance and forgiveness.

Jason Day is known as one of the longest and highest ball strikers on Tour and he wanted to show unsuspecting members at The Vintage Club that they can gain those traits from playing M2 Irons.

If you’re a golfer wanting superb distance and excellent playability, then look no further than the TaylorMade M2. M1 = Personalized Distance and Control. M2 = Maximum Distance and Forgiveness. Let Your Distance Decide.

A parade of eager PING pros puts the new G series to the test. PING's commitment to engineering without sacrifice produces impressive results, and happy golfers.

Everyday, without fail, Wilson Staff are here. Innovating, testing, perfecting. They change the face of the game by punching holes through a really big idea. Wilson Staff C200 irons.

M2 is built with a multi-material construction – the same as M1 - that features an ultra-light, ultra-thin and high-strength Carbon Composite Crown; unlocking exceptional distance and forgiveness for More golfers.

Introducing the Wilson Staff C-200 Irons, the face of generation flex! FLX Face Technology minimises contact points between the thin face and club head for maximum face flex upon impact.

M2 is built with a multi-material construction – the same as M1 - that features an ultra-light, ultra-thin and high-strength Carbon Composite Crown; unlocking exceptional distance and forgiveness for More golfers.