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COBRA Golf unveils first ever smart set with king f8 Irons range


The new KING F8 and F8 ONE Length Irons are set to deliver distance, feel, forgiveness and ‘smart’ connectivity the likes of which have never before been seen in golf.

COBRA Golf has introduced its F8 irons which are set to push the boundaries of innovation through the use of electronically enabled grips in each golf club to allow players to track their performance with COBRA CONNECT™ Powered by Arccos technology.

Thanks to game-changing technology such as PWRSHELL™ Face Technology for increased speed and launch, Carbon Feel Technology for exceptional sound and feel, and TECFLOTM Progressive set construction for tailored performance throughout the set, COBRA’S F8 irons come fully-equipped with a dominant blend of distance, speed, and best-in-class feel. COBRA CONNECT™ provides Tour level analytics to help golfers improve every aspect of their irons game.

All KING F8 irons will feature the innovative COBRA CONNECT™ Powered by Arccos System to help players make smarter, data-driven decisions to improve their game.

Electronically embedded sensors in the grip automatically record the distance and accuracy of each shot so golfers can track their improvements round-to-round. The app also provides advanced rangefinder GPS distances for more than 40,000 courses.

“Our 2018 iron offering is truly ground-breaking, as it provides not only innovative technologies to achieve better performance across the board, but also the wherewithal to actually quantify just how much better, thanks to COBRA CONNECT,” said Tom Olsavsky, Head of R&D for COBRA Golf. “Our F8 line offers an innovative solution for both the players who trust their games to variable length irons and also for the growing contingent of golfers who have realised the benefits of our ONE length set up.”

Building upon COBRA’s widely-acclaimed KING F7 ONE Length irons, COBRA engineers incorporated unique TECFLO constructions in the F8 ONE Length irons that allowed them to manipulate weight to 7-iron specifications while keeping the look of a traditional iron, delivering the most technologically advanced ONE Length irons to date.

Improved trajectories were achieved using progressive hosel lengths paired with wider sole widths in the 4-6 irons to lower the CG in the long irons for higher-flying trajectories, and raise the CG in the scoring irons & wedges to promote lower, more controlled trajectories.

“Overall, I’d say the F7 ONE Length was a great surprise for us this year, surpassing all sales forecasts we had at the outset, and Bryson DeChambeau’s impressive win at the John Deere Classic this summer certainly helped generate even more interest,” said Olsavsky. “Now, as more players take note of the benefits provided by a ONE length set, we are excited to deliver the F8 line-up, with cutting-edge iron technologies that work in unison with the one length philosophy to make them even easier to hit and more consistent than before. And even better, with COBRA CONNECT, golfers don’t have to just take our word for it. They can clearly see just how much they’ve improved based on real data points. The numbers don’t lie.”


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