Pros advice

American Golf launches Million Dollar Challenge

American Golf is opening its doors to golfers from all over the UK and Ireland, giving them the chance to scoop a staggering $1m.

The UK’s No.1 golf retailer has joined forces with Million Dollar Hole In One (MDHIO), the company which runs the popular par-three, hole-in-one-challenge around Europe, to give golfers the chance to win the life-changing prize during American Golf’s Championship finals at the Belfry in September. Ten players will be given one shot to score a hole-in-one and win the $1m prize.

Qualifying for the competition begins on July 11, and will take place in American Golf stores across the UK & Ireland. Using the Foresight GC2 simulator, entrants will have three attempts to get nearest the pin on the seventh hole at the Belfry’s world-renowned Brabazon course.

When the competition closes on August 20, the ten closest players will progress to the grand final to take on golf’s ultimate $1m shootout – one shot to make a hole-in-one and take home the bank-breaking sum.

“This is a life-changing prize,” said Daniel Gathercole, director of marketing and communications at American Golf. “A hole-in-one is the holy grail of golf. Some would argue it’s luck more than judgment that gets the ball in the hole first time but, ultimately, it doesn’t matter how you do it. We just hope someone has the nerve, skill and luck to hit a hole-in-one and win the $1m jackpot.”

The shootout will take place on the iconic tenth hole on the Brabazon, where many memorable Ryder Cup tee shots have been performed. American Golf has shortened the hole (from 300 yards), and the odds, with a bespoke 150-yard tee-shot that will give contestants a real chance of holing their shot and changing their lives forever.

“We have been running our hole-in-one competitions in Europe for more than 12 years now and they have always been hugely popular with golfers of all levels,” said MDHIO director Martin Tyrrell.

“Holes-in-one may not happen to amateur golfers every day, but they do occur – more often than you may think and regardless of handicap. That is why the concept is so successful.

“By joining forces with American Golf, even more people will get the chance to shoot for $1m this year, and it would be fantastic to see someone walk away with a cheque at the Belfry.”

To find out more about which stores are holding qualifying events and check out the UK leaderboard, click here.



Keep up to date with all the latest news & videos
Latest News
  • american golf News: Unstoppable Hatton wins back-to-back at Italian Open

    England's Tyrrell Hatton is now up to 17th in the world after going back-to-back, again beating a fast-finishing Ross Fisher.
    Read more

  • american golf News: Tiger back in red and Rory’s old house for sale

    Now, I made my feelings about this quite clear in last week’s episode of The Slam, so I won’t go into much more detail.
    Read more

  • american golf News: 'I'm still not going to work out” – Pat Perez wins at the CIMB Classic in Malaysia

    At 41 Pat Perez continues to make great strides as he coasted to victory in Malaysia while we round up the best and worst parts of the week.
    Read more

More news
 View More Button
Latest Videos
  • Video: TaylorMade P790 Iron

    Don't be deceived by the clean lines and classic design. The TaylorMade P790 Iron delivers unprecedented distances through forged construction and a revolutionary speedfoam technology. Golfers can experience forgiveness and workability like never before...
    Read more

  • Video: FootJoy D.N.A. Helix Shoes

    FootJoy D.N.A. Helix golf shoes feature the latest innovation in comfort and performance, and have been engineered from feedback given by the world's best players.
    Read more

  • Video: Titleist 718 Irons

    Smack it high and land it soft with a lower CG and refined tungsten weighting for each individual iron. The Titleist 718 Irons achieve greater shot distances while holding to the green more often, getting you into higher scoring situations...
    Read more

More news
View More Button