European Tour and FootJoy extend partnership to 2018

The European Tour has extended its partnership with the number one shoe and glove in golf, FootJoy, as its Official Footwear Supplier, set to run until 2018.

After seeing success during their initial agreement, which has gone from strength to strength since 2008, both the European Tour and FootJoy have agreed upon a new contract encompassing a variety of mutually beneficial brand-sharing and marketing elements.

FootJoy’s Sales and Marketing Director, Richard Fryer, said of the new and improved deal: “We are immensely proud of the relationship we have developed with The European Tour over the past seven years, so naturally we are delighted to extend this association.

“We are certainly looking forward to working closely alongside their team over the next five years, as both organisations continue to lead from the forefront of the industry.”

FootJoy’s latest agreement with The European Tour comes at a good time for the company after it also signed an agreement with Ryder Cup Europe to become an Official Licensee of the biennial tournament a few weeks ago.

Fryer added: “As the clear number one shoe brand of choice week in week out amongst competitors on The European Tour, we also wanted to extend our support to everyone on the Tour from the agronomy and event staff to the referees and officials, all of whom play crucial roles in enhancing the all-round appeal and credibility of the FJ brand.”

FootJoy are no strangers to the winners’ circle on The European Tour and it was more of the same for the company throughout 2013. An impressive tally of wins from FootJoy ambassadors including major winner and world number 1 Adam Scott at The Masters, Jason Dufner in the US PGA Championship and Henrik Stenson, whose hurricane of a victory in the season-ending DP World Tour Championship saw him crowned European Tour Number One for 2013 indicates that FootJoy will not be slowing down this year, either.

Tim Shaw, Sales and Director for The European Tour, was also happy with the deal, saying: “Our relationship with FootJoy as an Official Supplier has been overwhelmingly positive. I think the fact that both parties have agreed to extend the partnership says everything about the level of satisfaction with our agreement, which we hope will continue long into the future.”

Check out the full range of FootJoy Golf shoes, gloves and accessories now.