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European Tour Extends Golf Channel Deal
The European Tour announced today a new ten-year agreement with Golf Channel for all European Tour tournaments through the 2024 season.
The extension to the existing seven-year arrangement will begin in 2015 Mike McCarley, President of Golf Channel, said: “The European Tour features many of the world’s best golfers playing on spectacular courses across Europe, the Middle East and Asia, which is reflective of golf as a global game.
The European Tour’s regular morning timeslot has kicked off Golf Channel’s tournament coverage days since the network’s launch and this extension further solidifies our strong partnership, which now will span three decades with this new agreement.”
Since Golf Channel joined the NBC Sports Group in 2011, The European Tour has seen nearly a 60 per cent increase in viewership. And this season is on pace to be The European Tour’s most-watched year ever in the United States.
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