European Tour Go Green
The European Tour is taking steps to promote sustainability in golf, sport and events.
The European Tour Green Drive is a new initiative to support and showcase environmental and community action across the organisation’s operations, venues and tournaments.
Speaking at Wentworth Club during the BMW PGA Championship, European Tour Chief Executive George O’Grady highlighted the tours commitment to sustainability saying “The European Tour has long recognised the importance of environmental stewardship, resource efficiency and positive community engagement for golf.
“We’re very proud of the staging of The Ryder Cup and our significant investment in GEO (Golf Environment Organization) since 2006. Developing Green Drive across The European Tour is an important step further.
“We look forward to working with our many venue, staging, media, government and commercial partners to make a genuine contribution, and adopt a leadership position in sustainable sport”.
The European Tour Green Drive long-term ambition is based on continual incremental improvement, and is built on a credible foundation of policy, guidelines, programming and industry eco-label from initiative partner GEO.
Jonathan Smith, Chief Executive of GEO, added: “This exciting and innovative initiative will help a diverse range of people and companies linked to The European Tour to get even more involved in credible sustainability action. There is an opportunity for every venue and tournament, and we’re ready to support as they get involved and help the initiative grow."