European Tour survey reveals golf is flourishing in the UK
A survey conducted by the European Tour has revealed that golf in the UK is far from being in decline and is in fact flourishing, especially among a younger demographic.
The promising results were released to coincide with this week’s British Masters, supported by Sky Sports at Woburn, where plenty of emphasis has been placed on driving greater engagement with younger golfers and attracting a new generation to the sport.
The survey results came from the Golf Activities Study, which is a first of its kind programme commissioned by the European Tour. It has been set up to establish a complete picture of golf activity and monitors engagement in the UK.
Keith Pelley, chief executive of the European Tour, said: "Our Golf Actives Survey suggests our sport is very healthy, participation in it is changing and the younger generation have more options to experience our wonderful game.
"That doesn't mean playing 18 holes should not remain the pinnacle of golf: indeed, doing so successfully is the goal to which most will continue to aspire. It simply means that playing 18 holes shouldn't be the sole yardstick we use to measure participation.
"You only need to look at the joy on the faces of the kids here at Woburn at the Golf Foundation's Street Golf Festival to see how much enjoyment they are getting out of golf. Are they playing on a full length golf course? No, not yet. But are they participating in golf and having fun with the game? Yes they are, and that is very positive for our sport."