Pros advice

GAME GOLF becomes first golf wearable to track 1 million rounds


Digital shot trackers are becoming more popular in with athletes, and GAME GOLF’s products have become the first to track more than one million rounds of data from amateur and professional golfers around the world.

GAME GOLF created its stat-tracking category with the launch of GAME GOLF Classic in Spring 2014, proving golfers with tracking their own stats and helping shave strokes off their games by giving a better understanding of their strengths and weaknesses on the course.

“Never before has there been any data on how amateur golfers actually play the game,” said John McGuire, CEO of GAME GOLF. “With this much data, captured on a global scale, we are the only company that has a true picture of what people are doing on course. We have information on their strengths, weaknesses, how they play each course, where they can improve and more.”

GAME GOLF LIVE is the company’s award-winning and most advanced golf shot tracker. It operates in real time to track and analyse a golfer’s game. It is the only shot tracker that is allowed in competition play under the Rules of Golf issued by the USGA and R&A and is being used by golf professionals like Graeme McDowell; he used the device days before the Masters to help gain an edge on the Augusta course.

GAME GOLF LIVE uses GPS motion sensor tags and near-field communication technology which is attached to the tip of the golf club grips, and a lightweight device that’s worn on the player’s belt. Golfers pull a club from their bags, touch the tag to their GAME GOLF device or Android phone, and hit their shots. It’s that simple and very effective.

GAME GOLF captures robust data on each shot that is instantly visible on the GAME GOLF app, on any iPhone or Android phone, smart watch or computer.

So what were some of the results gleaned from GAME GOLF’S tracking?


94 percent of all golfers’ under-club

Among the million rounds of data recorded, two surprising trends seem to have emerged. The first is that 94 percent of all golfers’ under-club.

“GAME GOLF is valuable because you can’t fool data,” said PGA Professional Graeme McDowell, who has been involved with the company from its very beginning.

“The professionals have ShotLink IntelligenceSM to tell them how they’re playing. Now, amateur golfers can really see how they’re doing and can adjust their games. So, when the data says that you consistently misjudge distances, make good use of the powerful built-in rangefinder to know how far you need to hit the ball, and pull one club longer to make a better shot.”

The second big find was that young golfers under the age of 19 are the most accurate drivers in the game right now, achieving 55 percent successful hitting fairways off the tee.

“We literally track every aspect of your game, from true distances of each and every club, location of every shot, fairways hit, greens-in-regulation, putts per hole, and the accuracy and distance of shots off the tee and on approach and much more,” added McGuire. “Once you know how you’re actually playing; you can focus on improving.”


We are proud to stock GAME GOLF products both in-store and online at American Golf, with the brand being one of the most popular among our customers.



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