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COBRA PUMA Golf announces deal with golf instructor Claude Harmon III


COBRA PUMA has announced the signing of Claude Harmon III, director of instruction at the Floridian, and one of the most celebrated golf instructors in the world. As part of the multi-year partnership, Harmon will represent COBRA Golf and PUMA Golf as an ambassador, officially wearing the brands apparel, footwear and accessories for all of his appearances, along with a full golf bag of COBRA equipment.

Harmon is ranked 22nd on Golf Digest’s 50 Best Teachers in America, and Golf Magazine’s Top 100 Instructor, and has also been the director of Instruction at the Butch Harmon Floridian since 2011.

Before that, Harmon worked and coached around the world in over 20 countries and five continents.

Both his grandfather, 1948 Masters Champion Claude Harmon, and father Claude “Butch” Harmon Jr., have been top-tier teachers of their generations. The Harmon family pedigree has been the perfect foundation on which Claude has built his knowledge of golf instruction. His teaching philosophy combines “old school” teaching concepts in a “new school” fashion, and his current and former students include Dustin Johnson, Brooks Koepka, Ernie Els, Adam Scott, Trevor Immelman, Graeme McDowell and Yani Tseng. He is also a regular analyst/commentator for Sky Sports Golf.

“I’m excited to partner with COBRA PUMA GOLF, an influential, progressive company that is focused on the future of golf and growing the game,” said Harmon. “They are continuously introducing innovation, style and personalisation to the industry and I look forward to helping share their message of game enjoyment to even more golfers around the world.”

“Claude is such a great addition to our COBRA PUMA GOLF family, adding to our team of world-class golfers, athletes and ambassadors,” said Bob Philion, president & CEO of COBRA PUMA GOLF. “His influence on the game and dedication to golf instruction aligns perfectly with our brand and our mantra of game enjoyment, innovation and helping golfers of all level play at their best and have fun while doing it.”



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