Pros advice

Encouraging Figures for golf rounds played in UK in 2014

Market leading independent sports research company SPORTS MARKETING SURVEYS INC. (SMS INC) has announced an increase in its Golf Rounds Played study for the first quarter 2014 compared to last year.

The UK witnessed its wettest January on record, but despite the poor weather conditions, beginning of 2014 saw rounds played up by 17% in comparison to the snowfall which affected January 2013.

The blustery weather carried on into February and resulted in extensive flooding and course closures throughout much of the UK. This did lead to a reduction in the amount of golf rounds being played.

However, despite the little play in February coupled with the distraction of an exciting climax to the 2014 6 Nations Ruby championship, the loss of rounds played were more than compensated for by a 30% upsurge in the number of rounds played thanks to a mild spring arriving in early March. This surge in the amount of golf being played in March corresponded to a better first quarter than that of the numbers seen in 2013.

Richard Payne, Senior Manager of Sports Accounts as SMS INC. said: “A first quarter increase of near on 6% (vis-à-vis Q1 2013) is a good omen for golf participation for the rest of the year. We know from our experience that if golfers are out on the course playing before the Masters, then the game can expect to play a larger part of their year, with further rounds to follow suit…here’s to an exciting 2014 of golf.”

Golf in the UK looks to be healthy, which is great news for fans of the sport as we look toward the continuation of an exciting and unpredictable 2014 season and beyond.

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