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Free agent Ian Poulter announces switch to Titleist Golf

When Ian Poulter announced to the world last week that he was splitting from Cobra-PUMA after eight years with the equipment company, he also promised to make a swift decision on his next move. And now it seems he has done just that.

The Englishman took to Twitter again last night, only this time it was to unveil his new equipment brand. "Seriously pleased to announce I will be a full staff @Titleist @FootJoy staff player for 2015 season. So excited," his tweet read.

In addition to the reveal, Poulter also tweeted a photo of his new Titleist staff bag, which appeared to hold a 915 series driver and 3-wood, alongside a pair of hybrids. The irons looked like a split between the two Titleist CB irons, with the rest of the bag made up of the brand’s MB model, as well as a trio of Vokey wedges. The picture did not disclose a putter in the bag, so it will be interesting to see if Poulter switches to a Scotty Cameron model or continues to be finicky with his choice of putter.

So why did Titleist choose to take on Poulter, who at 38 years old may have already enjoyed the best days of his playing career? Well a quick glance at the company’s full-time playing roster in Europe shows that, other than Victor Dubuisson, there really aren’t many high-profile players currently under the Titleist umbrella. With the signing of Poulter, Titleist has both broadened its wider appeal of getting a recognisable name on its books alongside Dubuisson, while also bolstering its roster as a whole.

Titleist is part of the Acushnet Company, which also owns FootJoy, so it will also be interesting to see if Poulter hits the course wearing FJ shoes and clothing, or whether he sticks with his own IJP Design label instead.

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