Nike Golf adds more players to its roster
Not long after it was announced that World No.1 Jason Day would be joining the ranks, Nike Golf has made further acquisitions to its playing staff – including eight-time European Tour winner Alex Noren, and European Ryder Cup star Thomas Pieters.
Frenchman Alexander Levy – three-time winner on the European Tour by 26 years old – has also signed with the brand, while Sweden’s Kristoffer Broberg, who won his maiden Tour title at the 2015 BMW Masters, is another fresh face to the Nike ranks.
The other players to have joined the iconic brand includes German Alexander Knappe, who qualified for the main European Tour in 2017 via the European Challenge Tour, and Spaniard Pep Angles. The pair finished third and 14th respectively in the final Road to Oman standings.
All six athletes will wear Nike apparel and footwear, and have been working with Nike product and sports marketing teams in the off-season to ascertain which innovations best suit their game.
“I had five great months on tour in 2016, but I want to use the best possible product and keep improving. I was excited to learn about the new innovations that Nike were working on in both apparel and footwear,” said Stockholm-born Noren.
Belgian Pieters, already well known in Europe, made a considerable impression on the wider golfing world during last year’s Ryder Cup, winning four of his five matches – the first European rookie ever to do so. Like Levy, he is a three-time European Tour winner; the last of his victories coming at the 2016 Made in Denmark tournament at Himmerland Golf and Spa resort.
Noren, Pieters, Levy, Broberg and Knappe will all be competing in this week’s Abu Dhabi HSBC Championship.