Justin Rose soared back to the top of the world rankings after edging out Haotong Li in a thrilling finish at the Turkish Airlines Open.
Tiger Woods signs golf ball deal with Bridgestone Golf
Tiger Woods has signed a deal to use Bridgestone golf balls as he begins making equipment changes.
Woods, Rory McIlroy and a host of other Nike golfers are currently in the process of altering their set-up following the brand’s decision to cease production of golf clubs and balls – although it will continue to supply clothing and footwear to many of the world's best players.
Woods finally returned to competitive golf after almost 16 months at the Hero World Challenge earlier this month, and kept to using Nike irons, although he switched to a TaylorMade driver and fairway woods.
The 14-time major champion also put a Bridgestone ball into play for the first time in his career, and must have been fairly happy with the results as he signed a multi-year contract with the manufacturers shortly thereafter.
"Finding the right golf ball is extremely important," Woods said. "It's an essential part of my equipment, and the Bridgestone B330-S ball is hands-down the best for my game.
"Controlling launch and trajectory is critical, and with this ball I feel I have total control to hit all shots accurately. I'm not just here to play - I'm here to win."
Woods added: "As of right now, I'm longer than I've ever been - I'm about six yards longer. Being able to hit one, even half a club, [less] into the green is a huge advantage. I was shocked at how stable the ball is. The accuracy and aerodynamics are incredible."
Bridgestone Golf president and chief executive officer Angel Ilagan said of the deal: "No one spends more time perfecting their equipment than Tiger Woods, and no one holds their equipment to a higher standard. His choice of Bridgestone sends a clear message that our golf balls are superior to all others."