Price Match Guarantee

American Golf Price Match Guarantee – we won’t be beaten on price!

Here at American Golf, we are committed to offering you the best value available in the UK. We strive to provide you with an unmatched range of golf clubs, equipment and apparel and a market leading in-store and online customer experience, at prices you can trust. We are so confident that we promise to match any advertised price from any authorised UK retailer.

How to make a Price Match request

To make a Price claim on any product in our range, you can:
Price Match

Go to the product page on
Please select the specific product you wish to price match against and click the 'Challenge Us' link.

Price Match Step 1

Proce Match Step2

Visit your local store. Click here to find a store which is near to you.


Price Match Step 3

Call us on: 01512 247140 and speak to our professional customer service team.

price match

Price Match for Reserve and Collect is dependent on availability of stock in your preferred store.

Price Match Guarantee

Price Match
  • Instances where we would not price match are;
    • If the items advertised are not in stock
    • If the price quoted is for secondhand goods
    • If the price quoted is not like for like, for example different iron set make up, shaft type or grip make up
    • If the price is on an auction site such as eBay.
    • If the price quoted is from a Clearance site or on goods which are being liquidated by another retailer
    • Price Match Guarantee cannot be claimed against marketplace websites e.g. Amazon or eBay
    • If the price is advertised on a site that cannot be verified as being an authorised retailer and as such may be selling counterfeit products
    • If the offer is a promotion wide or category generic money off, multibuy, buy one get one free, buy one get one half price, 3 for 2, free gift and discounted gift
    • If the price requires conditions such as membership or other qualifiers including, though not limited to, discount/coupon codes
  • Price Match Guarantee cannot be used in conjunction with any other American Golf promotion, discount or coupon
  • American Golf’s decision is final.