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TaylorMade Golf announces SLDR S metalwoods
Since it hit shelves in August last year, SLDR has been one of the most consistently used golf drivers on Tour. Now, TaylorMade Golf has announced its SLDR S – the next iteration of the hugely successful metalwood franchise – engineered to provide distance for golfers of all ability and swing speeds through its high-lofted metalwoods.
The new SLDR line features TaylorMade’s renowned low forward centre of gravity (CG) placement – a recent TaylorMade engineering feat wherein weight is re-located to the front of the head to promote faster ball speed, a higher launch angle and a lower spin-rate. This neat discovery will add loft to drivers engineered with low forward CG characteristics and results in astounding distance being gained.
There’s practically an article on every golf-centric website right now telling golfers about the benefits of lofting up, so we’re not going to delve too deeply into that here. However, TaylorMade’s high-lofted SLDR S drivers – including its first 16° driver being brought to market this month – is geared up to provide golfers of all abilities. The SLDRs Driver will be available in 10°, 12°, 14° and 16°. In addition, an elegant satin silver crown paired with a black-button back deliver awe-inspiring aesthetics for the SLDR S family – which includes a 460cc driver, fairway woods and Rescue clubs.
“It’s no secret that high launch and low spin maximise driver distance, but some players think that only Tour pros can benefit from lofting up with low forward CG,” said TaylorMade Chief Technical Officer, Benoit Vincent. “This is simply not true. By lofting up, you can generate serious distance regardless of swing speed with SLDR S, which has low and forward CG properties, along with a sliding weight that assists shot shape.”
Every golf club in the SLDR S range is bonded. This means that golfers can still enjoy a plethora of loft options as the driver is available in four high-lofted models, with five available options for fairway woods and an additional four rescue lofts thrown in too.
PGA Tour and European Tour Professionals began lofting up their drivers at an accelerated rate since the introduction of SLDR, and on average players who use SLDRs have gone up a full degree of more in loft. In many cases Tour Professionals have even gone as high as 12°. According to TaylorMade, there was in fact 14 drivers with 12° of loft or more in play at the 2014 RBC Heritage.
“Historically on the PGA Tour, guys would de-loft their drivers in an attempt to achieve a lower ball flight and gain distance,” said Keith Sbarbaro, TaylorMade Golf’s Vice President of Tour Operations. “But when we introduced low forward CG, players started to see huge distance leaps from added loft. This has been a monumental shift in the way of thinking and a breakthrough in unlocking more distance. With SLDR S, the same dominating distance is available to golfers of all abilities and swing speeds.”
Helping to celebrate the launch of SLDR S metalwoods, TaylorMade will “Silver Out” the majority of its Tour Staff Professionals on the PGA Tour at the Players Championship and the HP Byron Nelson Championship and on the European Tour at the BMW Championship at Wentworth. Players will wear silver adidas Golf apparel, carry silver staff bags and play Tour-only satin silver SLDR drivers with adjustable features.
TaylorMade Golf SLDR S metalwoods are available at american golf from 14th May 2014.