Pros advice

US PGA Championship heading for TV blackout after Sky loses rights

The final major of the golfing calendar is facing a television blackout in Ireland and the UK after news emerged that Sky Sports had lost the rights to broadcast the US PGA Championship.

The shock news comes as the PGA of America, which runs the tournament, confirmed that Sky’s deal – which has been in place for ten years – had not been renewed due to a completely different media model being rolled out by the company.

This has caused quite a bit of embarrassment to the broadcasting giants, which has recently begun pitching itself as the ‘home of television golf in the UK’, owning to its live coverage of the PGA and European Tours.

Jimmy Walker

Sky also launched a channel dedicated just to showing golf only a few days ago; with majors being pushed as its big selling point.

“We had a good partnership with Sky, but the 2017 US PGA Championship will not be on Sky,” said the PGA of America’s chief commercial officer, Jeff Price. “It was a multi-year deal that was up. Ultimately, one of the key things for us is scale of distribution and obviously with all the new platforms that consumers are engaging with, we want to make sure we reach all of them.

“Broad distribution, multi-platform distribution is the key objective for us,” Price added. “I’m not in a position yet to share all the details, but we want the ability to engage golf fans of all ages across all platforms. We want the broadest distribution we can possibly have and are very excited about the plan we have in place.”

Next week, Sky will be the prime broadcaster of the Open for the second time. However, since the move from BBC, viewing figures were said to be way down.

The transfer of all live golfing events from terrestrial television to being stacked behind the Sky Sports paywall led to a ferocious barrage of criticism from golf fans, prompting golf’s governing bodies to battle harder to attract fresh interest in the sport.

Keep up to date with all the latest news & videos
Latest News
  • AG News: Rose reclaims #1 ranking after Turkish Open win

    Justin Rose soared back to the top of the world rankings after edging out Haotong Li in a thrilling finish at the Turkish Airlines Open.
    Read more

  • AG News: Schauffele and Champ claim landmark victories

    Xander Schauffele won the WGC-HSBC Champions cementing his place as one America’s brightest golfing talents. But it was matched in significance by Cameron Champ's maiden PGA Tour victory
    Read more

  • AG News: Was golf harder in the 80s?

    “I’m 25 years older and I'm hitting it 25 yards further.” We spoke to four stars of the European Tour in the 1980s to hear what it was like to play with persimmon woods and the difference between equipment now and then
    Read more

More news
 View More Button
Latest Videos
  • Video: Leupold's Golf Rangefinders

    Leupold's 2017 golf rangefinders redefine accuracy on the links. Designed specifically for the golf market, Leupold's GX series is the best on the market. Whether you're a professional or an amateur, every detail and function is designed to improve your game.
    Read more

  • Video: Callaway Golf XR Speed Driver

    The XR Speed Driver delivers exceptional ball speed and incredible forgiveness from the combination of our new X VFT Face, refined Speed Step aerodynamics and the inclusion of a carbon composite crown. FAST JUST GOT A WHOLE LOT FASTER.
    Read more

  • Video: American Golf pro Matt Nicole goes for a World Record

    Watch as Matt Nicole tries to make a new world record....
    Read more

More news
View More Button